design co.
design co.
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Pearhut makes handcrafted outdoor metal art. The collection includes high quality artistic metal planters/containers, outdoor accessories, stainless steel and metal home décor. The owner wanted the mark and branding to support the American made, hand crafted element of the product. With all items made out of military grade steel and finished with 20 year automotive paint, the brand needed to be durable and yet fashionable.
Each element of the collateral is made on durable paper. This reinforces on a tactile level the quality of the brand and its products. It also allows the products to be the hero. With a muted color palette and simple design, the product pops off the screen, paper and packaging.
The packaging needed to be durable to contain the very heavy and ridged metal work within. Each item was balanced by hand placed stamps and color photography, giving the packaging a rugged yet handcrafted tone.
Photography helped to tell the story of the care and craft that went into make each and every item. For process, or story photos, the color was removed to focus on the people and process. Product and lifestyle photographs were kept in color to showcase the vibrant colors and playful designs.