Each item makes use of strong typographical elements to support the brand. This allows the branding to remain flexible and fresh, no matter what changes the fashion industry brings. The brand can adapt to an ever changing color palette. Bright yellow today? Or somber forest green tomorrow? No problem.
At the end of the 12 month discussion a retrospective event will be held to reveal the discoveries of the last year. In an effort to make this a reality the press kit was created to reach out to potential sponsors.
Various photographers have volunteered to help document each of the discussions. Giving the story of S412 a visual record and history to look back on. Not to mention some mighty fine branding assets with which to work with!